Description

UNIVERSITY OVERVIEW At York St. John also known as the British School of Design or York Business School, our number 1 priority is you, our student. We know what a hassle it can be to find the necessary guidance to fulfil and achieve your academic goals. This is why we offer you constant career support from the moment you apply, up until you secure your dream work position. Join our community and extend your passions, enthusiasm and knowledge with our mutual support system. Each of our Masters Degrees offers students the opportunity to undertake a period of work experience in the industry. Apply your knowledge and skills to real-world settings and get access to invaluable networks. At YSU we believe that no one should have to stand alone. Be part of our team. COURSE OVERVIEW The MSc Fashion and Luxury Marketing is a distinctive programme, designed to support your career progression and personal and professional development, specifically in the fields of luxury and fashion based marketing. The programme brings together industry and academic expertise, sharing practical and theoretical insights which will allow you to gain the specialist knowledge and strategic skills necessary for your future career in fashion or luxury marketing. This programme is intended to allow you to develop an in-depth and critical understanding of the dimensions, processes, opportunities and challenges faced by organisations who create and design, manufacture, distribute, market and sell goods and services in the fast paced industries of luxury and fashion. You will gain a critical understanding of each distinct element of the marketing processes behind creating and communicating world-class authentic and experiential brands in this competitive, global marketplace. You will explore best practice in areas such as new venture idea generation, legal establishment and protection, business funding and effective business planning. Customer needs have changed in recent years as consumers develop a more comprehensive understanding of issues like sustainability, authenticity and transparency. As such, the MSc in Luxury and Fashion Marketing takes a contemporary and cutting edge approach to Luxury and Fashion based education, in order to address this new consumerism and develop students who have an organisational focus upon today’s consumers as they constantly revaluate their priorities and question what they truly value. Our approach is to advance your thinking and knowledge base through creative and challenging teaching and research. You will have creative autonomy to research, develop and explore in a stimulating interdisciplinary environment based at our YSJ London campus.

Intakes

Entry Requirements

Applicants will normally have a minimum of a 2:2 Honours degree in a related discipline, but consideration may be given to applicants with a 2:2 Honours degree in any subject, as long as they have completed relevant work experience or can demonstrate strong insight into the area of study. Students whose first language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in any area, or equivalent.

Entry Required Documents

Assessment Methods

• Academic Interview

Modules

Your career

Developed by leading experts in collaboration with industry leaders, we will prepare you for a vibrant career in fashion and luxury marketing. You will benefit from our industry connections and extensive expertise, knowledge, skills and understanding of the fashion and luxury sector. The curriculum provides a career-focused overview of the industry, ensuring you will have the up-to-date knowledge and applicable skills required. The bespoke and contemporary modules will assist you in preparing for your future career plans. Integral to the philosophy of the programme is the opportunity to combine and connect theory and practice, with opportunities to engage in placements, business shadowing, consultancy projects and live business research commissions. A prominent feature of the programme is an annual field-trip offered to students where you will visit international fashion capitals and engage with industry leaders to explore the processes behind showcasing flagship stores which offer world-class experiential luxury. Further, you will hear from international fashion and luxury houses on how they design, develop and market goods in line with the ever-changing market needs. The areas of hospitality and luxury services will also be explored here, with students engaging those responsible for marketing the destinations leading luxury restaurants, hotels and experience providers and will have the opportunity to carry out their own international research for their final capstone projects. Much of the learning is developed through the establishment of collaborative learning communities of programme participants, tutors and industry experts and you will become part of that community of learning. Your understanding is developed around the key skills, processes and practices of fashion and luxury marketing. The programme involves you in a demanding process of personal and professional development, leading to an integrated and critically aware understanding of luxury and fashion in the global marketplace.